On 22 January the Chinese Year 4.720 begins. According to Chinese astrology and its 12-year cycle, 2023 is considered to be the beginning of the 20th century. Year of the Rabbit.
The Rabbit, independent, charming, kind and good-hearted, is considered to have the ability to attract good luck and transmit it to those around him.
We welcome the Chinese New Year 2023 and present to you the lucky Flavour Factory Rabbit that will be the protagonist this year in the Company’s festive corporate communication with the public and partners.
Special listings, promotions, festive competitions, combined with the new TV campaign that has been launched, mark the start of the festivities and the arrival of the new Chinese year!
Features of the Chinese New Year:
- Chinese New Year is the biggest holiday in China. The celebrations last for 15 days and end with the Lantern Festival. The first 3 days are considered holidays.
- The Chinese celebrate New Year’s Eve with lots of fireworks, as they believe that noise drives away evil spirits.
- Red is the dominant colour that symbolizes fire, which is believed to ward off bad luck.
- The festive table includes chicken or fish based dishes and of course Noodles. Noodles symbolize longevity, which is why when they are cooked, they make sure they don’t break.
A few words about the year of the Rabbit:
- The Rabbit has a sensitive, tender and artistic nature and does not like risk, surprises and unexpected results.
- The year of the Rabbit is associated with financial success, recognition, renewed friendships and stability in personal matters.
